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Sub@omic Limited
Web • SEO • Print • Video • Hypermedia
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The menu is dead.
Navigation is contextual.
Long live the menu!

The Menu Is Dead

You've seen them, haven't you; lazy websites which make you navigate the website by offering a menu in which they've tried to put a link to every page of the website. Annoying, aren't they?

To us, as cognitive web designers, this design characteristic only serves to say one of two things:

No-one is going to look at every page on your website

Just as you've never looked at every page of the BBC's website, your Customers have neither the time nor the inclination to look at every page on your website - no matter how good it is. Your Customers know what they're after and it's up to you to show them how to get it as simply as possible.

Website navigation is contextual

Let's take the BBC's website - do you think visitors to Radio 1's website will generally be interested in what's taking place on Radio 4? Of course not, so why bother building a website navigation menu that shows all the things the BBC is doing.

A website articulates your business proposition

We fiercely maintain our core belief that a hit website articulates your business proposition - no business is too big or too complex to be broken down into simple to understand bite-size chunks. Take our business for example; we put ourselves through our own web design process and discovered our 6 core dimensions which, when taken together, express everything our business 'is' and 'does'.

Web consultancy developing cognitive designer websites

We've taken our 6 core dimensions and turned them into a simple menu; the rest of the links that make up the navigation are contextual - links appear to pages that we feel you're likely to be interested in and would want to click next. It's unlikely that if you're reading about PHP code you're going to want to read about our cognitive ethos because you'd probably like to see an example of our PHP code in action.

No business is too big or too small for this approach

Don't ever think your business is too complicated to be clearly articulated in just the one website. The BBC have been able to do it so too have Apple.

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Sub@omic Web

Web Design

Sub@omic is an independent web consultancy developing cognitive designer websites, based in Harpenden, Hertfordshire, UK