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æ Sub@omic's Web Design Process Step 14:

Web Design Process Step 14

Preparing for the launch of your new cognitive website is an important step in the æ web design process. Don't let the launch of your new website be an anti-climax - do it with a real bang!

Switching IT on

Upon receipt of written authorisation your website may be launched immediately, however, there may be a few last minute things that need to be done prior to pressing the green button and going live. We use Google Analytics to track website activity and so we will wish to configure an Analytics account for your website and we will also prefer to notify Google, in advance that a launch is imminent.

Experience shows that it is worthwhile holding back and planning a proper launch (if one has not already been planned). Failing to have a website launch plan for your sales and marketing team can result in the launch being a little bit of a damp squib.

Staff training

It's likely that, after authorisation to launch has been issued that you'll need some time to familiarise yourself with the website's operation and to run some internal training on the use and benefits of the website.

Finally, be aware that it's not enough to simply commission and launch a new website; you need to tell people it's there. You should consider the following launch activities:

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Sub@omic is an independent web consultancy developing cognitive designer websites, based in Harpenden, Hertfordshire, UK