Show them precisely what they want to click and not just what you want to tell them.
A Sub@omic cognitive website is 'simply more clickable' and by that we mean that when designing a clean website we want to make it as easy as possible for the Customer to navigate our own client's business proposition.
Think abut this: a website does not exist for the business or organisation that commissioned it but exists entirely for benefit of the Customers who use the website.
Sure, a website has many business objectives which it needs to satisfy but none of these objectives may ever be satisfied without visitors to the website. Customers come first and business objectives come in many guises:
The web is a giving medium and having a website work for you is all about making the Customer (user) experience the best that it can possibly be otherwise all you will succeed in doing is driving the Customer to hit the back button and go find a website that does give them what they need.
A cognitive website is clean and easy to use; the cognitive websites Sub@omic develops all use accepted design cues to aid navigation for every user regardless of which device or platform they happen to be using to browse the website with.
By working to understand the objectives of the business and by thinking deeply about the needs of the Customer, Sub@omic achieves clean and elegant websites that are a delight to find and a pleasure to use. By giving people exactly what they want a cognitive website will naturally increase visitor numbers, secure high search engine visibility, increase online conversion rates and deliver against organisational key performance indicators.