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There are countless 'experts' out there who will try to convince you that if you want to get to the top of Google you need to blog. Cobblers. In order to get to the top of Google you need to talk the language of the Customer and it turns out that blogs are great ways to engage with your Customers and begin talking with them. Blogging is a two-way channel for communication so please do join in and tell us what you're thinking. If you're on the go, you might prefer to grab the RSS feed for this blog. Sub@omic Web Design Blog - RSS Feed

92. Is This Steven Writing?

Is This Steven Writing?How do you know if an AI has written a web page? Determining whether an AI has written a web page isn't always straightforward because AI-generated content can sometimes closely resemble human-created content. However, there are several potential indicators that might suggest an AI's involvement.…

Steve Whiting - 8th December 2023 - 1 Comment

91. Please Please Me

Please Please MeWe've changed our default position when it comes to sourcing and generating content for Customers' websites. This significant shift in our approach to the resourcing of websites has come about following the recent launch of a website with an unbelievably-long gestation period.…

Steve Whiting - 28th November 2023

90. A Passionate Rant

A Passionate RantThis afternoon I received an email in my inbox, an email that immediately lit the blue touch paper, and I am finding it difficult to imagine a worse piece of marketing. Please buckle-up and assume the brace position; this is about to get passionate.…

Steve Whiting - 26th October 2023

89. Not If But When

Not If But WhenThere's an awful lot to read into the words of a website. This blog post considers the immense distance between the words if and when; and illustrates how just one word change can have you re-thinking the entire tone of your website.…

Steve Whiting - 22nd June 2023

88. Are You Being Served?

Are You Being Served?Yesterday, I was turned-away from the website of a charity that I wanted to make a donation to. The error message I was shown, you may see above. This experience is completely unacceptable and needs to be called-out. The purpose of this blog article is to underline that this is NOT how the web is supposed to be and to highlight where the blame for this error lies. …

Steve Whiting - 18th January 2023

87. Mi Casa, Su Casa

Mi Casa, Su CasaThe question as to which content and links one should put on a website homepage continues to flummox many a website owner - myself included, it would now seem. As I wrote an email to a new client last week, it hit me hard that I really wasn't practicing what I preached.…

Steve Whiting - 23rd March 2022

86. The Oldest Is The Youngest

The Oldest Is The YoungestThe growth of short form content continues its growth and, to some, it may appear as though the website, with its ability to do long-form better than anything else, is beginning to look old. Yet the HTML webpage is the foundation of everything your present-day thumb scrolls and remains the original and, perhaps, best short-form content management and presentation system around.…

Steve Whiting - 21st December 2021

85. Beauty Is Only Skin Deep

Beauty Is Only Skin DeepThis blog is a blog about website code - you know, the stuff that you probably prefer not to think about; the stuff that your website is actually made from. You may have chosen to ignore code but, if you're thinking about buying a website, then please don't ignore this blog. I've been meaning to write this website blog post for many years but I've never felt as though I had the correct metaphor to run with - until now.…

Steve Whiting - 11th November 2020 - 1 Comment

84. House Home Hotel

House Home HotelMy problem? I'll tell you what my problem is. The website home page - site of some of the most heated discussions I've ever witnessed Customers have about websites. Too often, I have found myself being drawn-into such internal politics to add weight to one viewpoint in a final push for victory. So I now need to put this out there, for what it's worth. My unshakeable, hard-fought-for opinion concerning the website home page is long-overdue an airing. 🛎…

Steve Whiting - 30th July 2020

83. Lockdown Haka

Lockdown HakaThroughout lockdown we've noticed a steady, yet unsurprising, increase in the attempts to force entry to the websites we've designed and built. Reassuringly, none of these attempts have yet been successful. The inboxes of our Customers have witnessed an increase in the volume of email claiming to have hacked their website and plundered the data within. Reassuringly, all of these attempts at extorting bitcoin payments are baseless scams. Hackers and scammers are treating lockdown as an opportunity to try their luck with you and your website. So this blog explains how a zero trust policy helps us anticipate, challenge and defend.…

Steve Whiting - 9th June 2020

82. Professional Confessional

Professional ConfessionalHave you ever started writing a blog intending to write about one thing but then found yourself veering off-piste? Well, this blog started out as a post about how the Photoshopping of website photographs was something that makes a critical (professional) difference in web design. But, soon after I started, the words web design professional began to crawl and make me uncomfortable. In a world of web design professionals, I feel it's time to ask the open question: what makes what web designers do professional? 🧨…

Steve Whiting - 15th May 2020

81. Looming Large

Looming LargeSitting right at the heart of responsive web design lies one simple principle - that you cannot guarantee what a website will look like on a device or a display that's not in-front of you. We love an acronym in the IT sector and I've just created a new acronym: LOOM, meaning 'Looks OK On Mine'. The acronym is intended to shine a spotlight upon one of the biggest misconceptions in web design. To begin illustrating the point, here is a live example from one of our own responsive web design projects.…

Steve Whiting - 29th April 2020

80. Which Comes First?

Which Comes First?A question of evolution: the chicken or the egg - which came first? With the benefit of hindsight, it's easy to look back and figure out that the egg came first. Yet, when it comes to livestreaming and building a following, it would appear that it's less easy to engage retrovision to figure out which comes first: content or audience? So, don't look backwards - look inwards. Here's how and why.…

Steve Whiting - 24th March 2020

79. Business As Usual

Business As UsualThe scale of the coronavirus COVID-19 is now becoming apparent. While no-one is able to state with any degree of certainty what the impact of the virus will eventually be, one thing is certain: that business will not be the same again. We're going to look at the role of your website, how best to communicate during and beyond the crisis to discover the long-term positive contribution a website can make in the face of a pandemic.…

Steve Whiting - 20th March 2020

78. Less Meta - Much Better

Less Meta - Much BetterHidden within the <head> of every web page lies the capacity to store invisible (meta) data about the webpage that is visible. The purpose of this blog is to make meta much better for you and the people who use your website. A web page's hidden data is not invisible to everyone; Google reads it and, if you care to, so can you. Yet most people don't care to read or write this valuable hidden data, possibly because code is perceived as being scary.…

Steve Whiting - 12th November 2019

77. Good For Glue

Good For GlueDespite what you may think, hit websites are still not simple to create. Sure, the TV ads might make the choosing, buying and renewal of a website simple but none of these three actions has anything to do with making your website a success. So I've come up with an analogy that'll help you appreciate what a thoroughbred website looks like and what a website that's, well, pony looks like.…

Steve Whiting - 5th September 2019 - 1 Comment

76. Design Is a Safety Net

Design Is a Safety NetI've begun work on the joint-development of a publishable 'thing' with a friend, one who, during the development process, had written the line: "The democratisation of design has distracted from the progression of service."…

Steve Whiting - 15th October 2018

75. The Price Of A Website.

The Price Of A Website.When people are considering whether to commission Sub@omic to design and build their website, perhaps my two most frequently-asked questions are: how much and how long? My stock answer doesn't always help and I think I've just figured-out why.…

Steve Whiting - 3rd November 2017

74. The Cost of Nothing

The Cost of NothingThis post is for you to read when you catch yourself saying to someone: 'I don't need a new website, as I already have one.'…

Steve Whiting - 12th October 2017

73. All Roads Lead To Luton

All Roads Lead To LutonI spent yesterday morning drinking coffee, eating chocolate biscuits and discussing SEO with a couple of Customers. To my delight, I found myself employing a roadmap of the British Isles in their office to help explain SEO and Google's hub & spoke model for measuring website energy. Follow me on this roadtrip analogy and never, ever, get lost or confused about Google again.…

Steve Whiting - 12th September 2017

72. Can't 'Touch This

Can't 'Touch ThisThe clutch of skills required to build and maintain websites isn't something I normally make a big thing about but the Photoshop retouching I undertook this morning suggested that perhaps I should. It also revealed to me a little more about the genetic legacy I've inherited.…

Steve Whiting - 16th August 2017

71. Getting That Internet Sensation

I was catching-up with a very good colleague today and learned that, since we last spoke, his son's living and working in the USA now that he is something of an 'Internet sensation'. Hurrah! This modern day phenomenon is what many marketing-types in business now hunger for but it's amazing how few realise just what it takes to earn it.…

Steve Whiting - 7th August 2017

70. The Man Machine

A discussion with a Customer this morning about counting and collecting cash got me thinking about our role, as humans, interfering with and hampering the process of good business. I've concluded we're not quite as good at business as we think we probably are.…

Steve Whiting - 20th July 2017

69. Far Pavilions

Yesterday, in a scene reminiscent of the days of imperial rule and the British Raj, I gave an SEO presentation outside, on the steps of a cricket pavilion. But I didn't have to travel too far - this scene wasn't played-out in India but the near colony of St Albans.…

Steve Whiting - 7th July 2017 - 2 Comments

68. Dog Star

I have yet to meet anyone that truly enjoys having their photograph taken; the photographs I shot in and around Harpenden last weekend for a website we're building only served to prove the point.…

Steve Whiting - 12th June 2017

67. Keyword Search

Watching great TV ads makes me happy and I get that, in the eyes of some people, this may make me seem like a freak. But, you see, there's so much to learn from TV ads.…

Steve Whiting - 5th June 2017

66. You've Gotta Give It To Digital

Today, the old order just conceded to the new way of doing things. Quality, the final refuge of the old way of doing things, finally lost its high ground so now it's time to obsess over fast and cheap.…

Steve Whiting - 2nd June 2017

65. When The **IT Hits The Fan

This morning a Virgin Media engineer turned-up, postcard in-hand, at the door of Old Batford Mill to tell me that the Internet would be switched-off for a couple of hours.…

Steve Whiting - 1st June 2017

64. For Anything Else Press Zero

I have a sales prospect who never answers the phone, I bet his phone system alerts him to the fact that it's me calling and so he lets my call go to voicemail.…

Steve Whiting - 31st May 2017

63. Hard Day's Night

I don't know it all and some of my best ideas have been other people's. This has proven to be especially true when it comes to designing and developing Web Diffusion, our exclusive website management system.…

Steve Whiting - 30th May 2017

62. Selfie Portrait

You're writing the copy for your own website but you won't get it right first time, no-one ever does. Right now you have a thing or two to learn from the old masters.…

Steve Whiting - 29th May 2017

61. Have A Cookie

Hello, and welcome to Website Users' Anonymous. Today we're going to be talking about cookies and the first thing I want you to know is that it's OK for you to say: 'I have no idea what the cookies I'm accepting are'. Now breathe; you're amongst friends. Time to care and share with the group.…

Steve Whiting - 26th May 2017

60. The Legal Challenge With Google

A question we're asked frequently, just after a website launches, is 'How long will it take my new website to get a number one rank on Google?'. The answer's not straight forward and the barriers to a number one rank are not always easy to hurdle. Thankfully, however, that's not always the case.…

Steve Whiting - 25th May 2017

59. Kissing Frogs

They say you've gotta kiss an awful lot of frogs before you find your prince. The same goes for business suppliers.…

Steve Whiting - 24th May 2017

58. Dynamic Blog Index Banners

Common to every Web Diffusion module, the banner image is a creative way to introduce a website page or section. Yesterday I made the time to enhance Web Diffusion's blog module so that it can now automatically show the banner image of the most recent blog article at the head of the module's index page.…

Steve Whiting - 23rd May 2017

57. Mini Blog Project

Today I'm starting a brand new website project - this is a mini blog. So, what is a mini blog? Well, truth be told, I don't yet know. You see I haven't seen one before - this is something new.…

Steve Whiting - 22nd May 2017

56. Tune In, Turn On, Download

Last week we said goodbye to a dear friend, our trusty old Sony Trinitron TV and, in so doing, severed a connection with the past but held-on to a view of a better digital future.…

Steve Whiting - 19th February 2017

55. Out With The Old

It's traditional, at this time of year, to look back over the past twelve months to highlight the poignant, remarkable and significant things that have taken place. However, as this year comes to a close - one that's been, well, pants in places - I'm drawn to look back not over the past twelve months but the past twelve years and more.…

Steve Whiting - 30th December 2016

54. The Passionate Blogger

This afternoon I felt genuine passion in business. Those of you who know me will know just how much I loathe the misappropriation of the word 'passion' in business and would, I hope, appreciate just how much it took for me to use it here as I tell you about an argument I had over the meaning of the word 'blog'.…

Steve Whiting - 2nd November 2016 - 2 Comments

53. The Secret of a Perfect Rise

This week Marmite hit the headlines as the hero brand and poster child for the post-Brexit fallout between Tesco and Unilever. Love it or hate it, Marmite has proven itself to be a by product that makes for an incredibly strong metaphor.…

Steve Whiting - 14th October 2016

52. Simplexity

You may not know what it is but you know it the minute you see it. Today I have invented a new word, that word is 'simplexity' and I have already begun to find examples of it everywhere.…

Steve Whiting - 19th September 2016

51. Emoji SEO

Have you ever struggled with the concept of getting your website to the top of the Google rankings? This blog reveals all you need to know about SEO, you won't believe how simple SEO can be - LOL.…

Steve Whiting - 9th August 2016 - 2 Comments

50. Fibonacci Breakpoints

In responsive web design, breakpoints are designated as a series of measurements at which the web designer has decided that the layout of a web page should change in response to a change in size of the display screen. Our research over the past few months is set to crack-open what we feel to be the single largest dilemma facing us in responsive web design: precisely where these breakpoints should occur?…

Steve Whiting - 22nd July 2016

49. Web Telematics

Yesterday was the time of year for the annual pilgrimage to a comparison website or two in order to renew a car insurance policy. You may be forgiven for thinking that whilst I was on these websites I was comparing policy prices, however, I couldn't help but reverting to type and I found myself comparing car insurance to search engine optimisation. But can you blame me? Comparison websites are dull and utterly boring and I for one can't wait for the renewal of my car insurance to be fully automated.…

Steve Whiting - 1st June 2016 - 2 Comments

48. Surf's Up Dude!

You know how the song by the Beach Boys goes: Let's go surfin' now, Everybody's learning how, Come on and safari with me... Surfin's fun! Surfin' was what we used to do when the Web was young and when content marketing and media buying was but a twinkle in investors' eyes. The trouble is, today, people are in danger of losing sight of just how cool surfin' really is.…

Steve Whiting - 9th May 2016

47. Beyond The Fav, Like

For a quite a while now I've been aware that I have been mentioning Twitter (or, more specifically) observations I've tweeted as well as tweets I've faved in everyday conversations. Yet, as much as I know the essence of what I faved, I can't quote the tweet verbatim; so I try to find it only to find that I haven't really filed the tweet at all and have to rely upon the search box. If it isn't already, this will soon become a problem for you just like it's a problem for me right now.…

Steve Whiting - 25th April 2016

46. Science Fiction - Science Fact

Science fiction often morphs its way into science fact. Blade Runner is one of the most celebrated films of the science fiction genre yet, in my opinion, it's not the finest example. To see science fiction becoming science fact, right now, we need, instead, to look at the much overlooked work written by the same author, Philip K Dick; 'The Minority Report'.…

Steve Whiting - 21st March 2016 - 5 Comments

45. Hello. My name is Steve.

After 14 years in the web design business I have, at long last, come to admit that I have a problem with design. Not design itself, just the word. I may not possess the most comprehensive design vocabulary, nor may I be able to hold my own in a design purists' debate but I just can't leave it alone and I'm here to publicly acknowledge that, because I solve problems, I have developed a design habit.…

Steve Whiting - 4th February 2016 - 4 Comments

44. Unique Selling Oink

Are you sitting comfortably? Good. Now let me tell you a story about a pet shop owner, his unique selling point, content marketing and a little piglet named Percy.…

Steve Whiting - 17th January 2016 - 1 Comment

43. We Wish You An Existential Christmas

I hate to be the bearer of bad news but Father Christmas doesn't exist and, whilst we're on the subject, neither does your website. But, just like Father Christmas becomes very real with a little magic at Christmas, all it takes for your website to become very real indeed is a little bit of powerful magic from Google.…

Steve Whiting - 16th December 2015

42. Stop Playing Hard To Get

Starting-out a relationship by playing hard to get is a risky strategy, one built upon deceit, denial and a hidden agenda - but wait. I'm not writing about dating, I'm writing about SEO. Read on, find out if your website's playing hard to get with Google.…

Steve Whiting - 8th November 2015 - 1 Comment

41. Big Brand User Experience

It struck me, whilst waiting for a train at Harpenden Station the other day, that big brands are the wallpaper of our lives. Whether they're colouring advertising billboards, radio or TV ads, it's the big brands that have the power to reach-out to a nation, set a mood and set its expectation.…

Steve Whiting - 25th October 2015 - 1 Comment

40. Flat Pack Culture

Earlier this year I bought a flat pack bookcase to put in our summerhouse. The bookcase acts as a lure to get Sharon and I out into the garden, to stop doing 'stuff' and to read more. It wasn't long into the assembly of the bookcase that it became clear that the flat pack bookcase is a great metaphor for your DIY website.…

Steve Whiting - 17th September 2015 - 2 Comments

39. Be Prepared

During my time as a boy scout I learned so many important lessons and, over time, came to understand the significance of the Scout Association's motto: Be Prepared. Years later I find the Scouts' motto to be one of the most valuable beliefs to hold-on to in business - especially when it comes to email and IT.…

Steve Whiting - 27th August 2015 - 1 Comment

38. See Press For Details

Years ago, 'see local press for details' was a phrase familiar to many millions of TV advert viewers. The phrase became the hallmark of a company that had neither the time nor space to say all they wanted in their ad campaign. TV advertising has improved since the '70s yet the desire of commercial business to share more information remains the same. So what is the present day replacement of 'see press for details'?…

Steve Whiting - 11th August 2015 - 2 Comments

37. How High?

OK. I want you to imagine that you're up for a business award and have been asked, if you were to win, which piece of music you'd like to be played as you walk from your table to accept your award. Now that you have this picture in mind, I want to know the music you chose and tell you why this mental exercise why is really important in business.…

Steve Whiting - 7th July 2015 - 1 Comment

36. Mr Biscuit

Hardly a conventional or thoroughly professional title for a blog on SEO management strategy, I know, but learning why this page has been written at all is the key to you understanding strategic SEO, quickly.…

Steve Whiting - 4th June 2015

35. A Pain In The RSS

If ever there was a web technology that has spectacularly failed to reach its full potential it's RSS (Really Simple Syndication) - the code that is the basis of feeding data, news and music from one website to another. And the reason for its failure? Well, for consumers, it's not really that simple.…

Steve Whiting - 21st May 2015

34. Making IT Big

When it comes to specifying a website a phrase we consistently hear prospects utter is "I don't want a lot" yet, frequently, their expectation is that this little website of theirs will dominate the Web. What "I don't want a lot" actually translates into "I don't want to spend a lot", this blog post pokes a stick into the soft underbelly of return on investment and ponders the issue of making IT big.…

Steve Whiting - 13th April 2015 - 1 Comment

33. Elevator Pitch Perfect

Do you hate pitching for business? I used to. I have a blog for you that includes a short video of what I believe is the best pitch ever - one that'll help you win new business. I guarantee that, once you've watched this, you'll never feel bad about pitching for business again. I formulated this approach after 8 years' worth of delivering pitches at business networking events, it works for me and it'll work for you no matter which business sector you're in. Let's get pitch perfect. …

Steve Whiting - 5th March 2015

32. Smart Metering

Last week I had a smart electricity meter fitted at home - nothing particularly staggering in itself but what made it highly notable was that the smart meter's installation coincided with the clear-out of my office at home, during which I rediscovered what is perhaps the most significant business document I've ever held during my business life.…

Steve Whiting - 16th February 2015

31. If you build it he will come

A hit website is able to articulate your business proposition. The design for each and every website starts out as a field of dreams that can be brought into commercial reality with the correctly considered content strategy. Addressing the title of this blog post is, perhaps, the very best way to tackle the creation of a content strategy for your own website.…

Steve Whiting - 8th January 2015

30. Twas The Night Before Christmas

Looking back at times past and looking forward at time to come is something most of us tend to do at Christmas. Looking back to where we came from helps us to get a sense of where we're going and how far we've come.…

Steve Whiting - 28th December 2014

29. Wilde Variations in Price

The economies of scale associated with the web and digital media have rapidly eaten away at my former sector, the print industry; a once-dominant business sector that never saw the web coming. Today, in Dictionary Corner, we explore the subtle yet powerful economic drivers behind the seemingly similar words: media and medium.…

Steve Whiting - 23rd November 2014 - 2 Comments

28. Through The Window Of A Train

Returning home after a day's content marketing conference in Brighton, I looked out of a train window as I sat on London Blackfriars and I was struck by just how similar most businesses now look.…

Steve Whiting - 5th November 2014 - 1 Comment

27. Order, Order!

The Web is open and free from regulation. This universal freedom has, in an incredibly short space of time, allowed it to become the biggest and the fastest-moving machine ever built by man. There is, however, a problem associated with this.…

Steve Whiting - 20th October 2014 - 2 Comments

26. That's The Way The Cookie Crumbles

This website uses cookies; its developer abuses cookies (more specifically Chocolate Hobnobs). You can do very little with both of these facts. So, when you see a website alert you that 'this website uses cookies' you are not really empowered, it has nothing to do with McVities and everything to do with Europe - the problem with cookies is not a technical problem but an EU problem.…

Steve Whiting - 29th September 2014 - 4 Comments

25. The Question To The Ultimate Answer

Unquestionably, my favourite book is The Hitchhiker's Guide To The Galaxy; a book that famously offers the answer (42) to life, the universe and everything. Yet as this wonder of science fiction unfolds it becomes apparent that the answer's not actually the important thing, it's the question. I'm about to publish a book of my own about search engine optimisation (SEO) and I'm unashamedly proud of the connections which I've been able to find between SEO and my favourite book, The Hitchhiker's Guide To The Galaxy. However, it is possible to learn the ultimate question by reading the back of a builder's truck and not a book.…

Steve Whiting - 27th August 2014 - 2 Comments

24. Start-up Shut-down

We hear so much about start-ups in business, especially online businesses. The apparent ease with which start-ups start-up online is well-documented yet what you never get to hear about is the process of shutting-down online. Until now perhaps. Starting-up may be easy but the reverse applies to the difficult task of shutting down.…

Steve Whiting - 30th July 2014 - 1 Comment

23. To Get You Gotta Give

We quickly learn, as children, that sharing's a bad thing but then, as we grow-up, we come to recognise that sharing is not actually what we first thought but a good and loving thing that well-adjusted adults do. The spirit of the Web is one of openness, giving and sharing - this 16 minute talk about sharing by Brad Frost examines the 'bi-directional nature of the web' and convinces you that a give-to-get website is simply the grown-up thing to do.…

Steve Whiting - 11th June 2014

22. Making Money Whilst You Sleep

It's time to confront and explode the biggest web fallacy of them all: the notion that making money online is easy - all you need is a website. Tell me you want to make money whilst you sleep and all I'll hear is you demonstrating a supreme lack of understanding of how not only the web but also business functions.…

Steve Whiting - 9th May 2014

21. Please Sir, I Want Some More

This most famous line from Dickens' novel, Oliver Twist, is not unfamiliar to many a website designer. It's a line that is most similar to the many and varied reasons given for wanting a new website. So, when it comes to ordering a new website, why do business owners end up asking for trouble instead of asking for business?…

Steve Whiting - 4th May 2014

20. Planck's Constant Repetition

This month's blog is a guest post, written by a Sub@omic customer, Graham Miller of Media-Vu. Graham is a media coach who works to help people in business tell their story and get their messages across. Read what Graham has to say about tailoring your messages to your own audience.…

Graham Miller - 3rd April 2014

19. Three Double Ewes

Everyone knows that websites start with www and, if asked, most people would have made the connection that www abbreviation stands for worldwide web. Yet, although people understand that the 3Ws mean 'website', we're pretty certain that far fewer people know what the 3Ws actually do.…

Steve Whiting - 2nd March 2014

18. The 3Cs of Website Content

One thing many prospects tell us that what they absolutely must have for their website is 'content management' yet, as we progress through a web design discussion, it rapidly becomes clear that the enquirer doesn't have the first idea about what their content actually is.…

Steve Whiting - 14th February 2014 - 3 Comments

17. To Protect and To Serve

Years of watching US cop shows have told us that LAPD cars are driven by officers there 'to protect and to serve'. A good motto, like this one, is hard to come by but putting the effort into finding one is very worthwhile; a deceptively simply motto or strapline can say an awful lot about an organisation but it's so very easy to get a strapline dreadfully wrong.…

Steve Whiting - 24th January 2014 - 1 Comment

16. The Ghost Of Christmas Present

Whilst putting the Christmas tree up last night I listened to the chart show on the wireless, something I haven't done in years and, for once, I heard the future.…

Steve Whiting - 16th December 2013 - 3 Comments

15. How Much Wood?

How Much Wood Would A Woodchuck Chuck If A Woodchuck Could Chuck Wood? Since launching this blog at the start of 2013, there has been one reoccurring bit of feedback I've received from a handful of people and that is my web design blog posts are a bit long :o)…

Steve Whiting - 11th December 2013 - 1 Comment

14. Read All About It

Perhaps the most basic mistake you can make when it comes to website design is assuming that everyone will use a website in the same way that you do. If you've got this far in life thinking that everyone around you is just like you and likes the same things that you do then it's time for you to start reading.…

Steve Whiting - 24th November 2013 - 3 Comments

13. Mr Know It All

There's a very well known saying: 'Fast, good, cheap. Pick any two.' The point here being that you can't have everything, nothing that is free can be both fast and good, there's always a trade off, Google's recent decision to make even more search keywords 'not provided' in its Analytics platform illustrates the point splendidly but indicates that the Search giant is in danger of becoming a smart-arse.…

Steve Whiting - 25th October 2013 - 3 Comments

12. The Price Is Right

I've put our web design consultancy's prices up. The path leading to this decision wasn't an easy one to tread just as our economy begins to move out of recession. Website pricing is a path littered with fragile perception and edged with self-doubt; however, having set out on this path to consider pricing, it quickly became obvious what our destination was going to be.…

Steve Whiting - 2nd September 2013 - 3 Comments

11. Turkey Shoot

Great photography can turn a website from something rather pedestrian into something rather stunning but there is a totally wrong assumption out there that grabbing images from other websites using Google Images is somehow OK. It isn't.…

Steve Whiting - 22nd August 2013

10. Which Keywords Do I Use For Google?

It happens pretty much once a week, someone calls us to pick our brains on which seo keywords they should use in their website to get top of Google. We don't mind helping out but sometimes it feels like we're reliving groundhog day.…

Steve Whiting - 3rd July 2013

9. Letter To The Editor

This week a re-tweet of a local newspaper editor appeared in my Twitter timeline with the direction: 'Try out the new-look [withheld] website at [withheld] and let me know what you think. Thank you.' So I tried it out and, as requested, here's my thoughts because they simply couldn't be compressed into a 140 character reply.…

Steve Whiting - 18th June 2013

8. Window Shopping With Estate Agents

Put your house up for sale with an estate agent and you're welcoming the entire world into your living room - if you're not getting any viewings it's nothing to do with the price, it's because people don't like you.…

Steve Whiting - 20th May 2013

7. To Blog Or Not To Blog?

That is the question so many of our Customers are beginning to ask themselves but what is blogging, really? There are, in my opinion, two ways of looking at it - you can look at the word 'blog' either as a noun or as a verb.…

Steve Whiting - 24th April 2013 - 1 Comment

6. You're Fired - Simples

Last night, the BBC's TV show "The Apprentice" shed its final candidate through conventional means and next week the budding entrepreneurs' business plans will get their first airing. However, we've already had a taste of what's to come.…

Steve Whiting - 7th April 2013

5. A Website Builder's Vocabulary

This week a builder in Harpenden told me they'd found it difficult opening a credit account with a new building materials supplier simply because they didn't have a website. It now occurs to me that now having one website may not now be enough.…

Steve Whiting - 24th March 2013 - 1 Comment

4. Google Pandamonium

Google's algorithm was updated again last weekend and it caused the usual chaos amongst the SEO community with the exception, it would appear, of us - Panda 25 really doesn't bother us.…

Steve Whiting - 19th March 2013 - 1 Comment

3. The Jaguar Experience and Premium Quality Brands

Driving into work the other day we read a statement signwritten on the rear of a courtesy car. Nothing new about that yet the words used pin-pointed precisely the importance of understanding your business brand.…

Steve Whiting - 17th February 2013

2. Putting The Cart Before The Horse

It's called a horse and cart for a reason - the horse gets put on the front of a cart and pulls the cart along. So, in the context of developing a website, where would you expect a shopping cart to be put?…

Steve Whiting - 2nd February 2013

1. Cobblers' Children's Shoes

This old phrase refers to the 'make do and mend' root cause explaining why children of cobblers walk around in knackered old shoes. The point being that the scenario is broadly applicable outside the footwear sector.…

Steve Whiting - 25th January 2013

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Sub@omic Web

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Sub@omic is an independent web consultancy developing cognitive designer websites, based in Harpenden, Hertfordshire, UK