"No two Customers are ever the same and the chances are they like different things to you"
You know what it's like to hit a great website; it's clean, it's simple and it's so easy to click - a hit website will feel as if you know where you're going, almost as if it's been purpose-built exclusively for you.
One of the biggest challenges faced by anyone commissioning a website is trying not to build a website for themselves - after all, a website only exists for the benefit of the Customers and not for the company that commissioned it. more
Intelligent use of digital communications means we're able to generate media and communications based upon the profile and/or preferences of the website visitor and greater personalisation will create greater online conversions and financial returns.
1-2-1 communications (whether online, on-demand or on-paper) are heavily reliant upon intelligent customer databases yet many businesses have not yet begun to develop such market intelligence. However, creating a website with the ability for Customers to login and share their preferences with your business is the first step to amassing such information.
Sub@omic builds customer databases into the websites we design and develop. The data we collect may be used to tailor the content of the website, making the website even more relevant to the Customer; the data we collect may form the basis of an emailing list. Any securely stored data is accessible 24/7 and is fully exportable in open-source data formats.
We don't only just collect market intelligence data, we are just as happy to work with it in order to extract meaningful statistics, trends and knowledge.
1-2-1 communications designed to engage personally with your Customers for maximum effectiveness have long-since been the holy grail of marketers. Quality data acquisition has always been a barrier to entry.
Instead of investing heavily with a list broker to provide widely-available address lists, a Sub@omic website offers you the opportunity to collect high quality information first-hand and begin building a personal 1-2-1 relationship with your Customers.