SEO Management Training

Sub@omic introduces RankAssure an exclusive business development and SEO management training programme that uses The Art of Search^® to put Search and the Customer at the heart of your business.

Sub@omic's heavyweight SEO management strategy is published in paperback and available from Amazon and Apple as a download to your phone, tablet or E^book reader. Now The Art of Search can be brought to your business through an exclusive SEO management training programme.

The search engine Rank Assurance programme

Delivered in-house or offsite over two full, non-consequtive days, our modular SEO management training puts Search and the Customer right at the heart of your business. Your management team will participate in the programme's exercises - designed to spark strategic deep-thought. At the end of each training session, your management team will have setout before them a strategic, execuatable, organic SEO action plan to follow.For ongoing reference and inspiration, each student will receive a paperback copy of our heavyweight SEO management strategy.

What you will learn and achieve

Our exclusive SEO management strategy training is split over 2 non-consequtive days. Applying the calls-to-hacktion taken directly from The Art of Search to tackle the following issues:

• Discovering the 5 constants of organic SEO
• Setting key performance indicators which go beyond rankings, likes and shares
• Developing an internal communications plan to promote the strategy
• Learning the Search Commander's model of excellence
• Developing a website with a superabundance of energy
• Initiating routine competitive analysis
• Moving your website from defence to attack
• Developing a simple threat alert system
• Moving the website to the strongest possible position
• Creating an SOE to manage SEO like you manage health & safety
• Harnessing the nine situations, leading your website towards desparate ground and plunging it into deadly peril
• Changing your model of communication and changing the language of your external communications
• Selecting and deploying digital spies for every kind of business

The Website As A Business Exoskeleton

This SEO management strategy sets out to wrestle control of SEO back to where it belongs and to where the buck stops, by arguing and illustrating that SEO is a strategic management issue and not one for the boffins.

The Art of Search argues for the creation of a new role in organisational management, that of Search Commander. The responsibility of identifying, extracting and delivering relevant website content needs to be assigned to a Search Commander - one who seeks not to own the Customer but merely to talk their language and use it as a positive change agent in business.

The Search Commander is a free radical inside your business, empowered with the sovereign brief of the MD/CEO.

When a website is genuinely designed as an exoskeleton of the organisation it represents then, as the website pushes forward over new ground, the business inside cannot help but grow too. The speed at which such an exoskeleton may grow is defined by the agility of the business minds within, and an organisation that is truly Search-led will have its Customers seated virtually around the boardroom table.