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why did the chicken cross the road?
This book offers the ultimate answer to the question: 'why did the chicken cross the road?'

SEO and the Existence of God

New eBook promises to solve the mysteries of the (virtual) universe.

Simple reasoning and faultless logic

SEO and the Existence of God may sound a little deep, in fact the reverse is true. Blind faith is just one comparison used by author Steve Whiting, to explain with clear and simple reasoning, why so many websites fail to secure a search engine ranking and fulfil their potential.

By the use of faultless logic (and answering, once-and-for-all, the question of 'why the chicken crossed the road'), Steve demonstrates just how easy it is to optimise [SEO] your website for search engine users.

Consider and accept Google in the way people accept Heaven, Steve explains. You can't see it, change it or even fully understand it, but in order to reach it, you must first accept that Heaven exists and then trust that by simply doing the right things, it will accept you.

The problems occur of course, if we don't do the right things!

I believe with 100% conviction, that SEO is an existential question, he says. In the interconnected world in which we live, can it not now be said: If you can't be Googled, you don't exist?

Search (or more specifically your ability to be found), defines your very commercial existence, whether you realise and accept it or not.

He goes on to say: If a potential customer cannot find you quickly and easily, then today's searcher will be left questioning not only your existence, but your worth. If Google doesn't rate or rank your website, then their belief will be that your website (and therefore everything else) can't be very good.

So like Schrodinger's cat, your website is both dead and alive simultaneously: it only exists when people are looking at it. And this is where Whiting's Law comes into effect: Customers can only Search with what they know.

Steve Whiting's solution is to go back to basics.

Your customers have problems and you have solutions he says. It's as simple as that. They don't care who you are, where you are or even what you do; what they want is someone who can make their problem go away, and they will search for a problem solver, using the words relevant to them. The moment your content becomes relevant to a customer's perception of their problem, is the moment your website comes into existence.

Steve concludes, If you accept this reasoning, it's a short leap of faith to accept your website exists solely for your customers' benefit. SEO isn't so much about website re-engineering but more about re-engineering your model of communication.

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