Slow Cooked Google Rank
In my head, this kind of thing happens a lot. I find myself engaged in a regular activity and discover a new way to explain and/or explore SEO (Search Engine Optimisation).
Tonight, I was going through the slow cooker recipe books. I bloody-well love the slow cooker - slow cooking is the new fast food. If there is just one downside to slow cooking, it's that, if you want instant food when you walk-in through the front door on a Monday night, you have to wake a bit earlier, pad downstairs and brown your meat in a frying pan through bleary eyes, before placing it in the slow cooker for 10 hours.
So, tonight, I spent some time leafing through 3 books to single-out all the recipes which don't require meat to be part-cooked at silly o'clock in the morning. Whilst reading, it struck me that the kind of copy that works in a printed book wouldn't necessarily work on a web page.
Take, for instance, my search for no-cook, slow cook recipes tonight. What I needed, in the books' indices were shortcuts to no-cook recipes, instead of links to beef, pork and lamb recipes. What the books' copy needed was an icon or a line in the descriptions or introductions stating that no pre-cooking would be required for this slow cooker recipe.
If the recipe copy had been written for a website, with the intention of getting a top Google rank through organic SEO, then the recipe copy would have been wildly different. In order to secure a relevant top rank, the copy would have needed to have been written using more than a factual list of ingredients and slow cooking method; the copy would have needed to be far, far richer - using words which match what the Google searcher was actually interested in. Which, in my case, would have been: "slow cooker meals with no pre-cooking".