Express Yourself

Telling people in business that you built your own website stopped sounding exciting somewhere back towards the turn of the century.
Now, some 20 years later, it should be abundantly clear that the purpose of a website is not to show-off what you're able to do but what you're able to commission and, dare I say it, afford.
It's not about the build, never has been and never will. The purpose of a website is to articulate your business proposition in a way that your Customers and the robots will understand.
One does not simply walk into Mordor.
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