"The Report Of My Death Was An Exaggeration."
This quote, famously uttered by Mark Twain, seems rather apt. The cesspit of passion that is LinkedIn seems, to me, to be awash these days with bold assertions that SEO is dead. Maybe not. Maybe the cowboys have simply found something else to whoop and holla about. The abbreviations of AEO and GEO (Answer Engine Optimisation and Generative Engine Optimisation 🤮) have staggered their way into the saloon bar to pick a fight. The good ol' boys who would have you believe that SEO is dead and buried on Boot Hill still seem to be missing the point about SEO - that it's not actually about the search engine. SEO is all about how your Customer thinks about and expresses what they want. As for the death knell itself? The report of SEO's death is an exaggeration. A few weeks back, we were in a sales meeting with a prospect and wanted to show them a website we'd built. We asked if they'd mind typing-into their address bar the domain name for Hazmat Logistics: www.hazmatlogistics.co.uk
- what the prospect did was enter the word hazmat into the browser's address bar and our website for Hazmat Logisics immediately popped-up first as a suggested completion. We're sorry 'boys; SEO is very much alive.
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